Arete runs paid acquisition for DTC brands who care about real profitability, not vanity metrics. One discipline, done properly — across Meta, Google, TikTok and Pinterest.
Who you'll work with
Founder-led. Every account, personally.
Arete Advertising is run by Kevin Heuer. The person you talk to on the first call is the person in your ad account every day.
Arete — from the Greek aretē: excellence as a practice, not a claim. That's the standard every account is held to.
Book 30 minutes with KevinWhy Arete
Why brands choose us
Proven track record
$50M+ in managed ad spend with consistent ROAS improvements across fashion and fitness brands.
Platform expertise
Deep expertise across every major advertising platform, ensuring your brand reaches the right audience everywhere.
Strategic partnership
More than media buying — an extension of your team, with dedicated Slack channels and regular strategy calls.
Data-driven results
Continuous testing, optimization, and transparent reporting. Every decision backed by data, not guesswork.
What we offer
Two ways to work with us.
Month-to-month. 14-day notice. No long-term contracts.
Performance
Best for brands spending under $50,000/mo on ads
✓Facebook or Google advertising
✓Expert media buying & daily optimization
✓Ongoing creative collaboration
✓Continuous testing & optimization
✓Dedicated Slack channel
Growth Partner
Best for brands spending $50,000+/mo on ads
✓Everything in Performance
✓All ad channels managed (Meta, Google, TikTok, Pinterest, LinkedIn, CTV, AppLovin)
✓Budget allocation & cross-channel scaling
✓Creative strategy + testing roadmap
✓Funnel & PDP feedback
✓Annual revenue forecasting
All plans month-to-month. 14-day cancellation notice. No setup fees.
Recent work
All five case studies →Every case represents real, verified work — presented anonymously. We sign NDAs with every client because trust matters more than marketing.
Find out what your ads are leaving on the table.
30 minutes. We go through your account live and tell you exactly what we'd fix — whether or not you hire us.
Schedule your free audit